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Walmart Connect Mexico has expanded its partner network to enhance how brands engage with consumers across its digital platforms. The advertising division of Walmart de Mexico y Centroamérica has integrated Pacvue, Skai, and ProfitlogiQ into its ecosystem to deliver more advanced advertising solutions across Walmart, Bodega Aurrera, and Sam’s Club.
The expansion centers on the launch of a new Sponsored Ads Advertising API (Application Programming Interface). The technology enables partners to provide advertisers with programmatic tools to automate, optimize and measure retail media campaigns with greater precision and efficiency.
As part of the initiative, Walmart Connect welcomed Pacvue and Skai as global partners, while ProfitlogiQ joined as a designated partner in Mexico. The companies specialize in e-commerce acceleration and marketing automation, offering brands and agencies advanced dashboards to manage large-scale advertising investments.
Gerardo Adame, vice president of Walmart Connect Mexico, said the partnerships aim to provide advertisers with retail media capabilities aligned with global standards. He added that the integrations enable brands to execute more sophisticated strategies and maximize the commercial impact of their campaigns across Walmart’s e-commerce properties.
Key benefits for advertisers
The integration of the new API offers several advantages for brands, sellers and agencies:
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Advanced automation: Real-time optimization tools allow automated adjustments to bids and placements.
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Comprehensive measurement: Advertisers gain visibility into key performance metrics, including return on ad spend (ROAS), new customer acquisition and attributed sales.
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Self-service ecosystem: The platform supports immediate campaign execution and analysis for advertisers of all sizes, from global suppliers to third-party marketplace sellers.