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Steak ‘n Shake said it added $10 million worth of bitcoin to its corporate treasury this week.
Treasury buy follows bitcoin payments rollout
The purchase comes about eight months after the fast-food chain began accepting bitcoin payments at all its U.S. locations.
Steak ‘n Shake started taking bitcoin in May last year over the Lightning Network.
Company cites sales lift and fee savings
The company said the move is part of a “self-reinforcing” cycle in which customers pay in bitcoin, sales rise, and the bitcoin revenue flows into what it calls its strategic bitcoin reserve.
It said those funds help pay for upgrades, including better ingredients and restaurant remodels, without raising menu prices.
The company wrote on X:
“Eight months ago today, Steak n Shake launched its burger-to-Bitcoin transformation when we started accepting bitcoin payments. Our same-store sales have risen dramatically ever since.”
Steak ‘n Shake previously said same-store sales rose more than 10% in Q2 2025.
COO Dan Edwards also said the firm saves about 50% in processing fees when customers pay in BTC.
Bitcoin branding and donations
In October, the chain introduced a Bitcoin-themed burger.
It also said it donates a small portion of each Bitcoin Meal to open-source Bitcoin development.
The $10 million buy is roughly 105 BTC at current prices.