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Earlier this year, Michael Satterlee posted a video chugging a Dr Pepper from his “tactical reload can holder.” It’s like a coozie, but more fun.
In the video, as he finishes the beverage, another soda can slides into the frame. He slams the can holder on top of it, sending the original Dr Pepper can flying, and proceeds to chug the second soda.
The video has more than 50 million views on Instagram.
Satterlee’s viral video has contributed to the quick success of his e-commerce business, Cruise Cup, which sells a variety of 3D printed products, including the top-selling can holder. In November 2025 alone, he generated $300,000 in sales, which Business Insider verified by reviewing a screenshot of his Shopify dashboard.
Read more about his business and how he comes up with unique ideas on Business Insider: https://lnkd.in/eRBiv28x
(Credit: Dylan Ethier)