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This week’s rundown of new products and services for ecommerce merchants includes updates on agentic commerce, marketplaces, crowdfunding, creator partnerships, rush pickups, analytics, and fraud prevention.
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New Tools for Merchants
Shopify introduces Agentic Storefronts. Shopify has released Agentic Storefronts to help brands get discovered on platforms such as ChatGPT, Perplexity, and Microsoft Copilot. Merchants can (i) define their schema and then group products by standard attributes and metafields so agents accurately present their products in searches and (ii) track policies, FAQs, and brand voice via the Knowledge Base App.
Shopify Agentic Storefronts
Klarna launches Agentic Product Protocol. Klarna, a buy-now-pay-later payment provider, has launched Agentic Product Protocol, an open standard that makes goods discoverable and understandable by AI agents. Klarna says its new protocol gives AI systems access to a live, structured feed of more than 100 million products and 400 million prices standardized across 12 markets. The protocol establishes a structured foundation that allows agents to find, compare, and recommend real products with live prices and availability, according to Klarna.
Uber Direct partners with India’s ONDC. Uber has launched a foray into B2B logistics in India through Uber Direct, powered by the country’s Open Network for Digital Commerce protocol. Uber Direct operates as a logistics engine for businesses. Buyers place orders on a B2B seller’s app or website, and Uber Direct fulfills the delivery without the buyer interacting with Uber until the delivery partner arrives. Uber Direct is now live in Bangalore on the ONDC.
Uber Direct brings same-day delivery to Shopify. Uber Direct is now available to Shopify Plus merchants across the U.S., Canada, and France. The integration brings Uber Direct’s one-hour, same-day, and scheduled delivery network into the Shopify ecosystem. Merchants can get started through the Shopify App Store and embed delivery options into Shopify checkout and point of sale. Merchants can then decide whether to pass delivery costs to customers.
Shopline partners with LaunchBoom for ecommerce crowdfunding. Shopline, a global commerce platform, has partnered with LaunchBoom, a crowdfunding consultancy. LaunchBoom’s LaunchKit will integrate with Shopline, providing a transition from crowdfunding campaigns on Kickstarter and Indiegogo into scalable ecommerce businesses. Founders can automatically sync their pre-launch and crowdfunding data, including reservation signups, customers, and product details, into Shopline the moment their campaigns end. Shopline’s checkout, payment processing, and SmartPush tools will embed into LaunchKit.
Shopline
Meta releases AI-powered tools to scale creator and brand partnerships. Meta has introduced tools to turn organic content on Facebook and Instagram into partnership ads. Advertisers can create ads from Facebook-branded or user-generated content with Facebook’s Partnership Ads API. Brands can discover relevant organic user-generated and affiliate content within the “All” tab and check how organic is performing in Partnership Ads Hub. Plus, creators can now share an ad code with an advertiser to speed up content permissions.
Amazon plans one-hour pickup service in stores. Amazon is developing a rush pickup service that will let shoppers collect their orders at Amazon-owned stores within an hour. Shoppers can place a unified order from Amazon’s online marketplace and its own stores, including Whole Foods, Fresh grocery stores, and Go convenience stores. The tech giant plans to launch a pilot in at least one metro area by Q1 2026.
Analytic platform Decile launches Luma AI for ecommerce. Decile, an analytics platform, has launched Luma, a conversational AI analysis tool for ecommerce brands. Decile says Luma combines ecommerce experience with a data foundation to interpret results, identify causes, and recommend next steps. Luma users can generate brand-specific, multi-step analyses of real-time data, prompted by plain-language inquiries, per Decile, in which every result includes visible reasoning and data context.
Spreetail unveils True Ads to maximize incremental sales. Spreetail, an ecommerce marketplace accelerator, has launched True Ads, an AI incrementality engine that quantifies the impact of ad spend using causal inference. Per Spreetail, users can (i) distinguish incremental lift from cannibalized sales across targeting, including keywords, (ii) identify non-productive ad spend and reallocate towards profitable campaigns, and (iii) discover how paid media influences long-term brand momentum, including organic visibility and market share. True Ads is part of Spreetail’s Smart Shelf suite, which includes Price Pulse, Listing Doctor, and Promise Pro.
Spreetail
Stripe launches Agentic Commerce Suite. Stripe has introduced the Agentic Commerce Suite to help businesses sell through multiple AI agents, with the goal of making products discoverable, simplifying checkout, and allowing merchants to accept agentic payments via a single integration. The Agentic Commerce Suite will launch via the Stripe Dashboard and Stripe APIs; through ecommerce platforms such as Wix, WooCommerce, BigCommerce, Squarespace, and Commercetools; and via omnichannel commerce platforms such as Akeneo, Cymbio, Logicbroker, Mirakl, Pipe17, and Rithum.
Temu expands marketplace access for small businesses via Shopify app. Temu has launched an app for Shopify merchants to list and manage products on Temu directly from Shopify accounts. The app is available on the Shopify App Store and enables merchants to access Temu’s Local Seller Program in more than 30 countries, including the U.S., Canada, the U.K., Germany, Spain, and Australia. Via the app, Shopify merchants can manage product listings, inventory, and fulfillment.
Blox launches fraud prevention with identity linking for Shopify. Blox has launched Chargeback Blacklist on the Shopify App Store, with a customer deduplication engine to stop repeat offenders. Smart Identity Linking connects emails, credit cards, and addresses to block fraudulent data at inception. Customers blocked on other Shopify stores using Blox (or who have issued chargebacks elsewhere) are automatically flagged. The automated order cancellation detects and deletes bad orders.
Zoovu launches MCP Server to give AI agents access to product intelligence. Zoovu, an AI product search and discovery platform, has launched MCP Server, a Model Context Protocol server that gives AI agents governed access to product data. Zoovu says its new server allows enterprises (i) to connect any MCP-compatible agent to enriched and standardized product data, (ii) compatibility and configuration logic, and (iii) genAI product and shopping experts, providing consistent and trustworthy product information for scalable agentic commerce.
Zoovu