This post was originally published on this site.
Mexico has secured a position among the world’s 10 fastest-growing e-commerce markets, with a projected compound annual growth rate (CAGR) of 6.14% through 2030. According to the Statista E-commerce Worldwide report released in December 2025, Mexico’s digital retail expansion is expected to outpace that of several developed economies, including the United States (5.59%), Germany (4.98%) and Canada (4.9%).
While slightly below the estimated global average CAGR of 6.29% for the 2025–2030 period, Mexico’s growth trajectory places it among a small group of high-performing markets. Only a limited number of economies—including India, Japan, Indonesia and Turkey—are projected to grow faster. This positioning reinforces Mexico’s role as a key destination for foreign investment in digital retail, logistics and fintech across Latin America.
Mexico is also setting recent global benchmarks in digital commerce. In 2024, it became the world’s fastest-growing online retail market, according to Marcos Pueyrredon, president of the eCommerce Institute and co-founder and global executive SVP of VTEX. The sector reached a historic valuation of MX$789.7 billion (US$43.1 billion), representing a 20% year-over-year increase. That growth is underpinned by a user base of 67.2 million digital shoppers, who now account for nearly 16% of total retail activity nationwide. After six consecutive years of double-digit expansion, Mexico has consolidated its position as Latin America’s most dynamic e-commerce market.
The expansion is not limited to large platforms. Small and medium-sized enterprises (SMEs) recorded a 70% increase in sales during the 2025 Hot Sale event, with particularly strong demand in fashion, beauty and health, Pueyrredon said. Clothing remains the leading category, with 62% of consumers making online purchases in 2024, but interest in home appliances and digital services is growing rapidly.
This transformation is driven by a young, tech-savvy population and increasingly robust digital infrastructure. Mexico now boasts 83.2% internet penetration and 80% smartphone adoption, both of which continue to act as structural catalysts for digital consumption.
Drivers of Digital Acceleration
The rapid expansion of Mexico’s digital economy is supported by four core pillars:
-
Consumer digitalization: High smartphone adoption and intensive social media use have shifted consumer trust toward mobile apps and online marketplaces. Data from the Federal Telecommunications Institute (IFT) and the Mexican Online Sales Association (AMVO) point to a lasting change in shopping behavior.
-
Logistics maturity: Major platforms such as Mercado Libre, Amazon and Liverpool have made sustained investments in last-mile delivery, significantly reducing shipping times in urban and semi-urban areas.
-
Payment innovation: The spread of digital wallets, installment plans and “Buy Now, Pay Later” (BNPL) options has helped bring unbanked and underbanked consumers into the digital economy.
-
Cross-border trade: Platforms including Shein, Temu and AliExpress have increased average order values by giving Mexican consumers direct access to international inventories.
Sector Performance and Market Opportunities
Food and grocery is projected to be the most dynamic e-commerce segment through 2030. The rise of quick commerce—offering deliveries in under two hours—is currently concentrated in Mexico City, Guadalajara and Monterrey, with expansion into secondary cities expected. Other high-performing categories include fashion, technology, beauty and home décor.
Statista estimates that more than 70% of digital purchases in Mexico are now made via mobile devices. To remain competitive, brands are increasingly adopting mobile-first strategies and deploying generative AI to personalize customer experiences and optimize data-driven marketing.
The report concludes that Mexico’s evolution from a high-growth market to a more mature digital economy presents significant opportunities for retailers that prioritize omnichannel strategies and frictionless checkout experiences. Logistics remains the sector’s “great service battle,” with delivery speed and ease of returns identified as decisive factors in reducing cart abandonment.
“Mexico has a historic opportunity. It leads in growth, attracts significant investment, and has a young, connected consumer base,” Pueyrredon said. “But success will not be measured solely by sales volume. It will depend on closing structural gaps—reducing reliance on cash, narrowing the urban-rural divide, strengthening trust in digital security and consolidating clear regulatory frameworks.”