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The adoption of e-commerce in Mexico continues to rise, with more than half of the population purchasing at least one product or service online each week. The Digital 2026 study, conducted by We Are Social in partnership with Meltwater, found that 59.5% of Mexicans over 16 make weekly online purchases or service requests, surpassing adoption rates in most countries.
The report also tracked online consumer goods purchases, involving 100 million Mexicans, an 8.8% increase in unique buyers since February 2025. Total annual spending on these goods grew 15.4% year over year, with 39.7% of purchases made via mobile phones.
Consumer Motivations and Behaviors
The study highlighted key behaviors driving online transactions, while noting that the rise in electronic fraud since 2020 remains a barrier for some users.
Weekly Online Activity Breakdown:
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59.5% of internet users make a weekly online purchase or request a service
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31.8% of these purchases are designated for groceries/consumables
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13.7% are for the acquisition of second-hand items
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13.7% of internet users consult an online service to compare prices
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5.3% utilize the Buy Now, Pay Later (BNPL) option
E-commerce Spending and Search Trends
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Top spending categories: Food, followed by Fashion and Electronics
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Mobile phones account for nearly 40% of consumer goods purchases
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Most searched items on Google Shopping through 2024 included “Tenis,” “iPhone,” and “Nike,” with other popular terms being Samsung, Mercado Libre, Walmart, Adidas, Coppel, Amazon, and Jordan
The report also noted a slight drop in the frequency of online purchases, from 60% to 59.5%, reflecting potential effects of the current economic climate on Mexican consumers.