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A new category of generative AI, known as agentic AI, is emerging, sparking intense competition among specialists such as OpenAI, Perplexity, Anthropic, and Mistral AI, as well as major tech companies eager to leverage their substantial investments in artificial intelligence.
These advanced autonomous AI systems are capable of reasoning, navigating databases, software, email, and other Customer Relationship Management (CRM) systems. They can interact with other AI agents and manage complex tasks autonomously.
In the realm of agentic commerce, they can function as personal AI shoppers, offering an integrated shopping experience. Based on a buying intention articulated in natural language, the AI agent can manage the entire purchasing journey – searching for products, comparing options, providing recommendations, and even validating the shopping basket and completing payment on behalf of the user.
In her latest report, Micaella Feldstein, Tech & Data Specialist, discusses how this technology might reshape e-commerce, especially if it successfully addresses critical obstacles.