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Produce Express, a family-run distributor in Sacramento, modernized its food distribution business with Choco’s eCommerce & AI platform, replacing thousands of manual phone orders each week with a seamless digital system. By moving 40% of its customers online, the company reduced overnight workload, improved order accuracy, and preserved its personal service model. Today, AI tools like Menu Scanning, SalesHub, and EasyPay are helping them scale efficiently without losing their human touch.
A Family Food Business Built on Service
Produce Express has been a trusted name in Northern California’s food supply chain since 1984. Founded by James Boyce Sr., the company has grown from a door-to-door produce business into a full-service distributor with 116 employees, 41 trucks, and a 55,000-square-foot warehouse serving a 100-mile radius. Still family-run by the second generation, Produce Express built its reputation on reliability, quality, and personal relationships.
To learn more, please visit Choco.