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Global eCommerce: Key Findings
Global eCommerce is projected to hit $6.4T by the end of 2025, underscoring how much growth is available to brands that invest in cross-border expansion early.
Cross-border demand remains strong, with 59% of shoppers buying from foreign retailers and 35% doing so monthly — clear evidence that international channels drive meaningful growth.
Brands equipped to operate across languages, currencies, and fulfillment networks can scale into new markets faster while protecting customer experience and overall performance.
Global eCommerce keeps gaining ground, and the brands that prepare early are the ones that benefit most.
Online sales are expected to reach $6.4 trillion by the end of 2025, accounting for 20.5% of total retail, according to eMarketer.
The market research firm also found that more than half of those aged 14 and older will be shopping online by 2028.
What will drive the most impact? Thoughtful planning that turns global insights into real, usable strategy.
This is where eCommerce expert Bighorn Web Solutions steps in, helping merchants translate those insights into practical steps they can put into motion.
Editor’s Note: This is a sponsored article created in partnership with Bighorn Web Solutions.
Positioning for Global Growth
Success depends on understanding each market, knowing what customers expect, and adjusting operations accordingly.
Three data points from 2025 show just how globalized ecommerce really is becoming:
- About 59% of shoppers buy from foreign retailers, and 35% do so every month, showing strong demand for international options, according to DHL’s 2025 eCommerce logistics.
- Almost every cross-border shopper prefers familiar local payment methods, and 94% expect prices in their currency, as per PYMNTS/Worldpay.
- Global online retail is set to rise from $4.4 trillion in 2023 to $6.8 trillion by 2028, while 76% of sales will still happen offline, which pressures brands to align both their online and offline experiences, as Forrester found in 2024.
Bighorn Web Solutions helps global merchants make sense of these trends and put them into action by:
- Choosing platforms and systems that can scale across regions
- Supporting multiple languages and currencies
- Adapting to local payment and fulfillment needs
The agency’s Platinum Membership in the Magento Association makes this even more meaningful.
It shows that Bighorn is actively investing in the platform, giving merchants access to the tools, education, and innovations needed to grow globally.
Platforms like Magento Open Source help brands scale efficiently, localize experiences, and meet market-specific requirements, with Bighorn guiding each step of the process.
“Expanding globally is not just about reaching new customers. It is about building systems that can flex with different markets, cultures, and expectations,” says Caleb Bradley, founder and CEO of Bighorn Web Solutions.
“Brands that plan for local needs while keeping operations agile are the ones that turn cross-border potential into long-term growth.”
Magento Open Source, for example, provides a flexible foundation for international eCommerce operations.
Its open architecture, multilingual support, and wide range of extensions enable stores to scale across markets without losing performance or smooth user experiences.
Why this matters: With the right technology, operations, and market insights in place, brands can handle cross-border demand and turn global growth into real results.
Building a Global-Ready Ecommerce Foundation
A global strategy only works when the foundations can hold it.
A strong setup aligns technology, operations, and market insight in a single direction.
With that alignment in place, teams can handle cross-border demand without sacrificing performance or complicating the customer journey.
A global-ready foundation helps brands:
- Launch in new regions with fewer technical hurdles
- Maintain consistent performance as traffic grows
- Support local languages, currencies, payment options, and fulfillment partners
- Keep customer experiences smooth across every touchpoint
But global eCommerce growth demands more than simply entering new local markets.
Brands need a flexible foundation that can adapt to different regions, scale across channels, and support varied operational requirements.
Investing early in the right technology and cross-border planning allows brands to expand efficiently, capture international demand, and turn that momentum into measurable results.
The goal is simple: build a foundation that grows with the business and adapts effortlessly as new markets, customer expectations, and operational demands come into focus.
When the structure is flexible, expansion stops being a risk and becomes a repeatable advantage.
B2B Reporter
Ilze-Mari brings nearly a decade of publishing experience to DesignRush, writing news, interviews, case studies, ghostwritten bylines, editorials, and press releases distributed by Reuters, AP, Dow Jones, and others. She was previously Digital Copywriter for CapeTown ETC and an in-house writer for African Decisions, a respected corporate and government journal in Africa, and Johannesburg Stock Exchange Quarterly (JSE) Magazine, the flagship publication of Africa’s largest stock exchange.