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Rhea-AI Impact
Rhea-AI Sentiment
Rhea-AI Summary
Commerce (Nasdaq: CMRC) announced on December 15, 2025 that EuroOptic launched a composable, headless ecommerce site using Commerce’s full portfolio: BigCommerce, Feedonomics and Makeswift.
The implementation, led by MoJo Active, added compliance-focused checkout (MasterFFL, CSG Forte/PaymentPutty), a ShipperHQ logistics stack, SearchSpring server-rendered search for faster pages, and integrations including Salsify PIM, Klaviyo, Avalara, Tidio and Stamped.
Commerce said EuroOptic saw increases in sales, traffic, orders and conversion rates during the first two quarters after the BigCommerce launch while improving B2C/B2B reliability and reducing development complexity.
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Key Figures
Shipping carriers
9 carriers
ShipperHQ-powered logistics stack for EuroOptic
Shipping rules
46 rules
Advanced shipping framework configuration
Shipping groups
28 shipping groups
Logistics and packaging logic for EuroOptic
Catalog size
100,000+ SKUs
Avalara real-time tax calculations coverage
Market Reality Check
$4.32
Last Close
Volume
Volume 922,015 is 39% above 20-day average 665,208, indicating elevated interest ahead of this news.
normal
Technical
Shares at 4.32 are trading below the 200-day MA of 4.7 and sit close to the 52-week low of 4.14.
Peers on Argus
CMRC fell 2.7% while key peer BIGC declined 7.72%; other software peers were mixed, with LAW and PUBM down 2–3% and API, OOMA up 3–5%, suggesting stock-specific factors rather than a broad sector move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Nov 25 | Positive | +1.6% |
Announced December tech conference presentations with CEO and CFO participation. |
|
| Nov 06 | Positive | +0.6% |
BigCommerce named Challenger in 2025 Gartner Magic Quadrant for digital commerce. |
|
| Nov 06 | Positive | +0.6% |
Reported Q3 revenue growth, improved margins, and Q4 2025 revenue guidance. |
|
| Nov 05 | Positive | +3.5% |
Launched two Feedonomics apps for Shopify to enhance multichannel commerce. |
|
| Oct 29 | Positive | -2.9% |
Announced PayPal integration enabling agentic checkout via AI discovery platforms. |
Recent positive product and recognition news typically saw modest share gains, with one negative reaction on an AI/checkout integration update.
Over the last few months, CMRC has highlighted incremental progress across products and visibility. The Q3 2025 results on Nov 6 showed revenue of $86.0M and improving profitability, followed the same day by recognition of BigCommerce as a Challenger in the 2025 Gartner Magic Quadrant. Earlier, CMRC launched new Feedonomics apps for Shopify on Nov 5 and detailed an AI‑driven PayPal integration on Oct 29. Today’s EuroOptic implementation update continues this theme of ecosystem and customer execution.
Market Pulse Summary
This announcement highlights Commerce’s role in powering EuroOptic’s composable ecommerce stack using BigCommerce, Feedonomics and Makeswift across a large catalog of over 100,000 SKUs. The deployment underscores capabilities in headless architecture, complex shipping logic with 9 carriers and 46 rules, and regulated-checkout compliance. In context of recent product launches and analyst recognition, investors may watch for additional large, complex merchants adopting similar architectures and for how such wins appear in future revenue and ARR disclosures.
Key Terms
omnichannel
technical
“Feedonomics for omnichannel product feed optimization and the Makeswift visual page-builder…”
A coordinated approach to selling and serving customers across all touchpoints—stores, websites, mobile apps, social media, and call centers—so the experience feels like one continuous conversation no matter where a customer interacts. For investors, omnichannel capability signals how well a company can attract and keep customers, turn interactions into sales, and use shared customer data to cut costs and boost revenue—making it a key driver of growth and competitive strength.
sku
technical
“Avalara for real-time tax calculations across 100,000+ SKUsTidio & Stamped for live chat…”
A SKU (stock keeping unit) is a unique code a company assigns to a specific product variant—think of it as a product’s name tag that distinguishes size, color, model or packaging. Investors use SKUs to track which items sell, how fast inventory turns, and where profit comes from, so they reveal customer demand, supply-chain efficiency and revenue drivers much like each item in a supermarket tells the store which shelves are performing.
AI-generated analysis. Not financial advice.
Purpose-built for compliance, complexity and conversion, EuroOptic’s new site showcases the power of the full Commerce portfolio of BigCommerce, Feedonomics and Makeswift
AUSTIN, Texas, Dec. 15, 2025 (GLOBE NEWSWIRE) — Commerce (Nasdaq: CMRC), an open, intelligent ecosystem of technology solutions that empower businesses to unlock data potential and deliver seamless, personalized experiences at scale, today announced the launch of EuroOptic, a specialist retailer of high-end optics and precision sporting gear. EuroOptic is leveraging the full portfolio of Commerce products: the BigCommerce ecommerce platform, Feedonomics for omnichannel product feed optimization and the Makeswift visual page-builder to bring together storefront control, optimized product data and dynamic content creation in one integrated tech stack.
In the first two quarters after launching on BigCommerce, EuroOptic saw significant increases in sales, traffic and orders as well as gains in conversion rates.
In a highly regulated industry, EuroOptic, one of the largest outdoor retailers with among the largest in-stock inventories in the world, sought to replace its custom on-premise ecommerce service with a modern, flexible platform that could provide better B2C and B2B customer experiences and reliability while minimizing development costs.
Implemented by MoJo Active, a Commerce Elite Agency Partner, and built with a composable API-first approach built on BigCommerce’s Catalyst storefront technology, EuroOptic’s new site uses a headless architecture to meet the unique challenges of its hybrid product catalog and compliance needs. With EuroOptic’s robust tech stack, Feedonomics helps to join, aggregate and transform data for both downstream systems and advertising and marketplace channels.
“This project redefines what’s possible in regulated ecommerce,” said Jeff Brooks, CEO at EuroOptic. “Launching with Commerce gave us the opportunity to rethink how we operate across the board. We’ve built a compliant, scalable platform that simplifies complexity and supports our growth. With Feedonomics, we can efficiently extend our reach across channels like Amazon and eBay. And by using Makeswift, we’re delivering a fast, dynamic frontend experience that we can adapt to customer needs in real time.”
Key features of the new EuroOptic site include:
- Custom Checkout Solutions: Integrated MasterFFL for automated firearm compliance, CSG Forte via PaymentPutty for e-checks and address-based purchase restrictions.
- Advanced Shipping Framework: ShipperHQ-powered logistics stack with nine carriers, 46 rules, 28 shipping groups and complex packaging logic.
- Enhanced UX and SEO: SearchSpring’s server-rendered integration on Catalyst improved page load speeds and Google Lighthouse scores.
- Composable Content Management: Makeswift visual builder to launch updates efficiently with dynamic, no-code content changes.
“From automated compliance to split-shipping and intelligent promotions, EuroOptic’s new ecommerce experience demonstrates the power of a composable, best-in-class tech stack,” said Al Williams, general manager of B2C at Commerce. “This launch proves how Commerce can help merchants in regulated industries drive innovation and performance at scale.”
The EuroOptic launch marked the first implementation of BigCommerce Catalyst for MoJo Active, a full-service digital agency known for simplifying ecommerce complexity. The project required unprecedented attention to regulatory detail, frontend speed, and backend extensibility. The result is a seamless, headless ecommerce experience that efficiently manages EuroOptic’s diverse product catalog while delivering a fast and flexible purchase journey.
“We took one of the most demanding ecommerce builds in the industry and transformed it into a high-performance, regulation-ready commerce engine built for scale,” said Jim Carpenter, chief solutions officer and co-owner at MoJo Active. “Catalyst gave us the foundation, and our team strategically engineered the integrations, workflows, and customer experience to deliver beyond expectations.”
Powering Growth with Strategic Integrations
To support long-term business expansion, MoJo Active implemented a suite of tools across the BigCommerce ecosystem:
- Salsify PIM for enriched product merchandising
- Klaviyo for personalized engagement across customer lifecycle
- Avalara for real-time tax calculations across 100,000+ SKUs
- Tidio & Stamped for live chat and customer reviews
Each integration was carefully orchestrated to support EuroOptic’s regulated and non-regulated workflows while enhancing shopper experience.
MoJo Active’s successful delivery showcases the flexibility of BigCommerce Catalyst and reinforces the agency’s role as a leader in architecting commerce ecosystems for complex business models.
To learn more about BigCommerce’s innovative headless commerce approach and capabilities, click here.
About Commerce
Commerce (Nasdaq: CMRC) empowers businesses to innovate, grow, and thrive by providing an open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, Commerce connects the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Trusted by leading businesses like Coldwater Creek, Cole Haan, Harvey Nichols, King Arthur Baking Co., Mizuno, Perry Ellis, SportsShoes and Uplift Desk, Commerce delivers the storefront control, optimized data, and AI-ready tools businesses need to grow, serve diverse buyers, and operate with confidence in an increasingly intelligent, multi-surface world. For more information, visit commerce.com or follow us on X and LinkedIn.
BigCommerce®, the Commerce logo, and other brands are the trademarks or registered trademarks of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owner.
Media Contact:
Brad Hem
pr@commerce.com
FAQ
What did Commerce (CMRC) announce on December 15, 2025 about EuroOptic?
Commerce announced EuroOptic launched a composable, headless ecommerce site using BigCommerce, Feedonomics and Makeswift.
How did EuroOptic address firearm compliance after launching on BigCommerce?
EuroOptic implemented integrated MasterFFL automation and CSG Forte via PaymentPutty for e-checks and address-based purchase restrictions.
What operational tools did MoJo Active integrate for EuroOptic’s new site?
MoJo Active integrated ShipperHQ logistics, Salsify PIM, Klaviyo, Avalara, Tidio and Stamped across the BigCommerce stack.
Did EuroOptic report measurable customer metrics after moving to BigCommerce (CMRC)?
The company reported increases in sales, traffic, orders and conversion rates in the first two quarters after launch, without disclosing exact figures.
What frontend technology did EuroOptic use to improve page speed and SEO?
EuroOptic used BigCommerce Catalyst with SearchSpring server-rendered integration to improve page load speeds and Google Lighthouse scores.
How does Feedonomics contribute to EuroOptic’s ecommerce operations on CMRC’s platform?
Feedonomics aggregates and transforms product data for downstream systems and advertising and marketplace channels like Amazon and eBay.