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Ecommerce PPC: 4 takeaways that shape how campaigns perform
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Pet food subscriptions grow with e-commerce evolution
This post was originally published on this site. Pet owners have embraced e-commerce and moved on to full autopilot as subscription services grow. From recurring shipments of 50-pound kibble bags to curated artisanal treat boxes, subscription e-commerce is no longer a side channel, Packaged Facts analysts wrote in Pet Food…
Kroger targets convenience and flexibility in e-commerce
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CFO: Brands Rarely Max Out Meta Ads
This post was originally published on this site. Abir Syed is an accountant turned marketer turned chief financial officer. He says ecommerce marketing success largely depends on creative volume, and few merchants have exhausted any channel, much less Meta. Abir is co-founder of UpCounting, an accounting and fractional CFO firm…
How Customer Discounts Ignited a Battle Between Russia’s Banks and E-Commerce Giants
This post was originally published on this site. Imagine JPMorgan Chase’s Jamie Dimon accusing Jeff Bezos of cheating the U.S. government out of billions in tax revenue by offering discounts to Amazon shoppers. Now picture a letter from Federal Reserve Chair Jerome Powell backing Dimon, addressed to the Treasury Department,…
Global conversion rate by industry 2025| Statista
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Walmart-backed PhonePe winds down its Pincode app in yet another e-commerce step back
This post was originally published on this site. In its latest retreat from India’s crowded online retail market, Walmart-backed fintech giant PhonePe has wound down its Pincode e-commerce app and will shift the business toward B2B services for offline merchants. On Thursday, PhonePe founder and group CEO Sameer Nigam said…
Open Source Tools That Simplify eCommerce App Development
This post was originally published on this site. Building a fully functional eCommerce app used to require massive budgets, long development cycles, and highly specialized teams. Today, open-source tools have transformed the landscape by making feature-rich development faster, more affordable, and far more flexible. With readily available frameworks, libraries, and…
Kineteck: Elevating Ecommerce Branding Strategies
This post was originally published on this site. Alysammy has officially rebranded as Kineteck, marking a pivotal moment in the company’s evolution. This transformation underscores a renewed dedication to delivering outstanding digital services specifically designed for ecommerce brands. The shift goes beyond mere aesthetics; it signifies a strategic realignment in…