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Better Home & Finance Holding Company has announced the appointment of Barry Feierstein as its new chief operating officer, a strategic leadership addition as the company prepares for expanded operations in 2026. In his role, Feierstein will oversee the company’s core corporate operations with a mandate to enhance organizational alignment and operational efficiency. Better, known for its AI-native approach to mortgage and home equity financing, expects Feierstein to play a key role in translating strategic priorities into executable operational plans that support long-term growth.
“We’re thrilled to have Barry on board as Better’s new COO. His background brings a rare combination of entrepreneurial spirit and operational discipline that will strengthen Better’s leadership team as we scale the company in 2026,” said Vishal Garg, CEO and founder of Better. “During this pivotal moment of growth, Barry will play a critical role in driving the execution of our strategic business plans by building fast moving and efficient organization.”
Feierstein brings more than three decades of experience leading and scaling operations across multiple financial and lending sectors, including residential housing finance, small business lending, and student lending. His background encompasses executive positions at firms such as Hamilton Insurance Agency and EasyKnock Inc., among others.
“Throughout my career, I’ve focused on guiding companies through high-growth transformation. My experience has reinforced the belief that meaningful change is made possible when leadership up and down the organization is aligned around the same vision,” said Feierstein. “I look forward to bringing that mindset to Better as the team scales our AI-powered platform and builds the future of homeownership.”
Better Home & Finance, recognized as the first fintech to fund more than $100 billion in loan volume through its AI-driven platforms, continues to expand its executive ranks as it scales its digital mortgage and home equity solutions nationwide. Its technology suite, including the Tinman AI underwriting engine and voice-based assistant Betsy, underscores the company’s focus on leveraging artificial intelligence to streamline home financing.