Authentic partners with Pattern to optimize e-commerce operations

Authentic Brands Group has named Pattern Group Inc. as its global e-commerce marketplace accelerator and premier TikTok Shop partner, a move aimed at strengthening the digital performance of more than 50 brands in its portfolio. 

Pattern, known for its AI-driven ecommerce technology, will manage and optimize e-commerce operations for labels such as Champion, Reebok, Quiksilver, Aeropostale, Forever 21, Billabong and Juicy Couture, among others.

The partnership expands Authentic’s marketplace strategy, with Pattern responsible for managing official storefronts on TikTok Shop and expansion planned across Amazon, Walmart, Target Plus, Zalando, Otto and additional marketplaces worldwide. The work will include marketplace-specific content, translations and retail media strategies designed to boost visibility and conversion.

“Authentic’s global marketplace strategy meets customers on the platforms they trust, creates smarter discovery for our brands, and optimizes conversion at scale,” said Tim Derner, global head of marketplaces at Authentic. 

“Partnering with Pattern is an important step in our digital expansion strategy. TikTok Shop is critical to how today’s consumers discover and purchase our brands, and Pattern’s proven technology and global expertise will enable us to scale faster while driving long-term, sustainable growth across our portfolio and protecting the strength of our brands.”

As part of the collaboration, Authentic will centralize core ecommerce functions such as inventory planning, forecasting, fulfillment and brand protection. Pattern will provide technology to monitor unauthorized sellers and improve marketplace consistency, giving Authentic greater insight into supply, demand and execution across global retail channels.

“Authentic owns some of the world’s most recognizable brands,” said John LeBaron, chief revenue officer at Pattern.

“We’re thrilled to leverage our AI-powered platform and operational excellence to help Authentic’s brands accelerate e-commerce growth globally across an increasingly dynamic e-commerce landscape. As Authentic’s premier TikTok Shop partner, we’re excited to help their brands sell on TikTok Shop and leverage this fast-growing channel, where customers are increasingly discovering and purchasing products, to reach new customers and expand their global footprint.”