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Authentic Brands Group (Authentic) announced that it has selected Pattern Group Inc., a leader in accelerating brands on global e-commerce marketplaces, as its Global E-commerce Marketplace Accelerator and Premier TikTok Shop Partner.
Pattern will be tasked with managing and optimizing e-commerce operations for Authentic’s portfolio of brands, which includes Champion, Reebok, Quiksilver, Nautica, Volcom, Billabong, Aeropostale, Forever 21, DC Shoes, Nine West, RVCA, Juicy Couture, Sperry, and Lucky Brand.
“Authentic’s global marketplace strategy meets customers on the platforms they trust, creates smarter discovery for our brands, and optimizes conversion at scale,” said Tim Derner, Global Head of Marketplaces at Authentic. “Partnering with Pattern is an important step in our digital expansion strategy. TikTok Shop is critical to how today’s consumers discover and purchase our brands, and Pattern’s proven technology and global expertise will enable us to scale faster while driving long-term, sustainable growth across our portfolio and protecting the strength of our brands.”
“Authentic owns some of the world’s most recognizable brands,” said John LeBaron, Chief Revenue Officer at Pattern. “We’re thrilled to leverage our AI-powered platform and operational excellence to help Authentic’s brands accelerate e-commerce growth globally across an increasingly dynamic e-commerce landscape. As Authentic’s premier TikTok Shop partner, we’re excited to help their brands sell on TikTok Shop and leverage this fast-growing channel, where customers are increasingly discovering and purchasing products, to reach new customers and expand their global footprint.”
By centralizing key e-commerce functions, including inventory planning, forecasting, fulfillment, and brand protection, Authentic hopes to gain clearer visibility into supply and demand, improve coordination across partners, and ensure reliable product availability.