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๐๐ฌ ๐๐๐ ๐๐๐ญ๐ฎ๐ซ๐ง๐ฌ ๐ ๐๐ฅ๐ฅ, ๐๐จ๐ซ๐ ๐๐๐ง๐ฒ๐๐ง๐ฌ ๐๐ฎ๐ซ๐ง ๐ญ๐จ ๐๐ก๐๐ฌ๐ ๐ ๐๐ง๐ฏ๐๐ฌ๐ญ๐ฆ๐๐ง๐ญ๐ฌ โ ๐๐๐
Kenyan investors are shifting how they invest, and the numbers show a clear trend. As Money Market Fund returns continue to fall, more people are moving their savings into other options that are growing much faster.
This video breaks down how Special Funds and Fixed Income Funds have gained ground, why MMFs are losing their grip despite still holding the biggest market share, and whatโs driving investors to change course in 2025.
Watch this video to discover more:
#Money254 #MoneyManagement #Money #Moneytok #Personalfinance #digitalsavingsaccount
Transcript
Transcript
Transcript
As money market funds continue to fall, more Kenyan investors are shifting their funds into two other investment vehicles. According to data from the Capital Markets Authority CMA, the market share for both special funds and fixed income funds rose to 20.3% and 20.1% respectively in September 2025 compared to the same period in 2024. This is even as the market share for MSFS dropped from around 62.2% to around. 58.9% Special Funds which generally offer higher returns than MF so their assets under management grew by 22% from 113 billion shillings in 2024 to 137 billion shillings. Mansi X leads the category with 72.5% market share across both its Kenya Shillings funds and the USD funds, followed by Alex Special Funds and Britam Special Funds. Fixed income funds, on the other hand, also gained ground with market share rising from 16.9% to 20.1% after their assets grew from one of five billion shillings last year to around 136 billion shillings. In comparison, the MF dropped from around 62.2% to around 58.9% even though the assets under management grew from 372 billion shillings to 400 billion shillings. Representing a modest 7% growth, this shows that both special funds and fixed income funds are expanding faster than MF. The declining preference in MF is largely due to the drop in the central Bank rate, which now stands at just 9%, down from above 12% in 2024. Special funds invest heavily in non traditional assets such as real estate, private equity, offshore stocks and commodities, all of which. Tend to offer higher returns than MMFS that mainly invest in Treasury bills and Treasury bonds. Tip bills and bond rates have also fallen, with the one near the bill now averaging at around 9.3% return. Recently, MMFF returns have also averaged around 8%, which is much lower than the between 12 and 15% returns that investors enjoyed last year. It’s important to note that the CMA data only covers collective investment schemes, which include MMFF. Special funds, fixed income funds, equity funds, and balanced funds. Other passive income options like real estate and stock purchases are not included in this comparison. To stay up to date with investment news like this, we have a partnership with LUA. LUA is a free assistant or not SAP that can open you up to new investment opportunities, keep you up to date with financial news, and also schedule meetings. You can also use LUA to compare. Offered in the Kenyan market and even apply for a business loan from Numida. If you are interested in the business loan, use the link in our bio or visit money to 54.co dot KE.