This post was originally published on this site.
Fubon Life Insurance headquarters, Taiwan 
Fubon Life upholds the core value of ‘be positive, enrich life,’ and effectively leverages its insurance protection capabilities while fulfilling its commitment to sustainability. The company has made significant strides in sustainable operations, fair treatment of customers and social responsibility. It has been recognised 14 times by World Finance as the ‘Best Life Insurance Company in Taiwan’ and has received the ‘National Sustainable Development Awards’ from the Taiwan National Sustainable Development Council of the Executive Yuan. Additionally, it has been honoured by the Taiwan Financial Supervisory Commission for its outstanding performance in the ‘Sustainable Finance Assessment’ and the ‘Assessment of the Implementation of Treating Customers Fairly Principles.’ In terms of operations, Fubon Life’s net income of NT$102.66bn for 2024 reflects an impressive operational performance and has won the support of policyholders representing approximately a quarter of Taiwan’s total population.
Sustainable innovation
To enhance sustainable operations, Fubon Life is focusing on four key areas: board governance, integrity in business practices, compliance with regulations, and risk management. The company has also established a performance evaluation mechanism for its Sustainable Development Committee. In addition, a new ‘Sustainable ESG’ section has been launched on the official website to improve information transparency and inclusivity, helping stakeholders understand the company’s specific actions in environmental, social and corporate governance. In product development, the company is responding to Taiwan’s societal changes by introducing trend-aligned insurance products, including a new generation of national policies, the ‘Participating Policy’ that offers both protection and the potential for dividends, as well as the industry’s first policy that covers the actual expenses incurred for outpatient and inpatient cancer treatment.
Customer care priority
Fubon Life is dedicated to the fair treatment of its customers and focuses on fraud prevention while delivering friendly service. The company has pioneered the use of the commercial short code ‘68999’ within the life insurance sector to help mitigate the risk of the public encountering fraudulent text messages. Furthermore, Fubon Life has incorporated fraud detection into its operational processes to enhance its financial fraud prevention strategies. The success of its counter staff in preventing fraud has been acknowledged by the Taipei City Government, Chiayi City Government and Kaohsiung Police Department in Taiwan.
Fubon Life is committed to sustainable growth and fair customer care
To advance its fair treatment philosophy, Fubon Life has introduced the ‘Fubon Life Good IDEA’ programme, which features inclusion, diversity, equity and action. This programme aims to embed the principles of fair treatment throughout its services, fostering a diverse and inclusive service environment. Initiatives include a dedicated ‘Financial Friendly Service Section’ and a ‘Fair Treatment of Customers’ Principles Section’ on its website, along with the promotion of microinsurance services to provide coverage for vulnerable groups.
Community champions
Fubon Life harnesses the power of insurance to stabilise society and is fully committed to corporate social responsibility. The initiatives include: collaborating with the Society of Wilderness on a quick screening survey of river waste to reduce river waste accumulation and prevent it from entering the ocean through public and private sector cooperation, implementing operational strategies focused on energy conservation, carbon reduction and renewable energy generation, with a goal of using 100 percent green energy by 2040.
Fubon is also promoting the ‘Barrier-Free Medical Access for Seniors in Rural Areas’ project, which assists over 2,500 cancer patients with transportation subsidies for medical visits, advancing insurance education to help students of all ages enhance their financial risk resilience, and sponsoring Taiwan major sporting events such as the Kaohsiung Fubon Marathon and the University Basketball Association (UBA) to promote sports equity.