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Barcelona | In a quick briefing video Florian Rotberg breaks down the ISE 2026 driving business trends shaping the tradeshow – and what to expect at the showcase in Barcelona.
At ISE 2026, Florian Rotberg, Managing Director at invidis, highlights three developments shaping the digital signage landscape this year.
The first trend in Barcelona is reduced complexity for large‑scale deployments. Vendors increasingly streamline their system architectures, integrate more functions directly into platforms, and aim to reduce operational overhead for big rollouts. Although the overall market still suffers from fragmented platforms and operating systems, the trend focuses on manufacturers simplifying their own solutions to make scaling more efficient and manageable.
The second theme is sustainability. Progress happens largely behind the scenes: new SoC generations and LED controllers improve energy efficiency and extend hardware lifecycles.
The third trend is experience‑driven solutions. AI plays a growing role across hardware, CMS platforms and workflows, enabling more automated processes and richer content creation.
These themes reflect the expectations and expected disappointments leading up to the show, including where momentum is strong and where some gaps remains likely. This video offers a focused orientation on what matters at ISE 2026.