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Amazon (NASDAQ:AMZN) may be the dominant e-commerce retailer that’s pushed big retail to adapt or crumble under pressure, but with the firm now boasting a $2.6 trillion market cap, it isn’t the same growth star it used to be. Undoubtedly, Amazon remains a Magnificent Seven disruptor and one of the top disruptors in the retail world, especially as it expands its grocery and physical retail presence. Still, the main draw to shares of Amazon seems to be more about AWS (Amazon Web Services) and its AI growth potential. With the rise of Alexa+, new warehouse robots, and the re-acceleration of AWS growth, thanks to AI, the diversified tech titan seems to be on good footing to start 2026.
Though we’re only a few days into the new year, shares of Amazon are up nearly 7%. In a prior piece, I praised the Mag Seven name as one of the best and brightest bets of the Mag Seven after a sluggish 2025. And while it’s too soon to tell if this is the start of Amazon’s big breakout, I do think that investors seeking bigger growth in e-commerce might wish to broaden their horizons, especially since it’s proven difficult for shares of Amazon to breakout in the past year.
While Amazon still seems like a cheaper Mag Seven stock with ample AI drivers on its side, I find the following pair of e-commerce stocks to be growthier bets for 2026.
MercadoLibre
MercadoLibre (NASDAQ:MELI) is a great e-commerce play, especially for investors looking to gain exposure to markets outside of the U.S. The Latin American e-commerce firm is growing quite rapidly, and with the fintech business also gaining considerable traction, it might be tough to stop MercadoLibre in its tracks as it expands across a fairly sizable total addressable market.
With the confidence of Jim Cramer, who reportedly referred to MercadoLibre as a “good company,” and a huge spike to start 2026, with nearly 11% in gains year to date, the name seems worth getting behind, especially as rumors swirl around the firm expanding into Venezuela amid the ongoing situation with the U.S. Either way, it’s a massive, untapped market that could help MercadoLibre accelerate its growth rate further. In any case, the stock looks quite cheap at just shy of 32.0 times forward price-to-earnings (P/E).
Add continued investments in the logistics and unstoppable momentum in fintech, and MercadoLibre stands out as one of the more exciting international breakout candidates of the new year. It’s off to a hot start to 2026, and it might be a good sign of things to come.
Coupang
Coupang (NYSE:CPNG) is a South Korean e-commerce firm that’s also growing quite quickly. Like MercadoLibre, the stock represents a great way to diversify internationally. The stock is coming off a rough, market-trailing year that ended with a data breach. As it turned out, the breach wasn’t as bad as it could have been, and as the Amazon of South Korea looks to make up for lost time, perhaps it’s time to give the e-commerce juggernaut the benefit of the doubt as it continues to make good on efforts to drive its margins higher.
Moving into the new year, Coupang stock stands out as a great comeback play, as its Taiwan expansion powers growth while the firm’s broader basket of services (think food delivery, fintech, and ads) looks to really start paying dividends. While shares of Coupang have proven choppy in recent years, I do think the latest 30% dip from 52-week highs is more of an opportunity to buy than anything else.
The shares are slightly expensive at 47.6 times forward P/E at the time of this writing. Despite this, the company’s growth prospects look bright in the new year, making the name a great pick for investors looking to play the South Korean consumer.